Tackling Tag Sprawl: Crawl Budget, Duplicate Content, and User-Generated Content

Posted by rjonesx. Alright, so here’s the situation. You have a million-product website. Your competitors have a lot of the same products. You need unique content. What do you do? The same thing everyone does — you turn to user-generated content. Problem solved, right? User-generated content (UGC) can be an incredibly valuable source of content […]

Lessons from 1,000 Voice Searches (on Google Home)

Posted by Dr-Pete It’s hardly surprising that Google Home is an extension of Google’s search ecosystem. Home is attempting to answer more and more questions, drawing those answers from search results. There’s an increasingly clear connection between Featured Snippets in search and voice answers. For example, let’s say a hedgehog wanders into your house and […]

What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]

Posted by JoyHawkins Recently, I’ve had a lot of people ask me how to deal with duplicate listings in Google My Business now that MapMaker is dead. Having written detailed instructions outlining different scenarios for the advanced local SEO training manual I started selling over at LocalU, I thought it’d be great to give Moz […]

Let’s Give It Up for the Community Speakers of MozCon 2017!

Posted by ronell-smith Whew! That’s the collective expression shared by the committee who perused this year’s community speaker pitches for MozCon 2017, which will be held July 17–19 at the Washington State Convention Center in Seattle, WA. Let’s just say, the entire group brought it. There were more than 120 people vying for six speaking […]

8 Can’t-Miss Off-Page SEO Strategies to Build Your Online Reputation

Posted by ronell-smith Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your site, and conversions. Sounds […]

How Small Digital Publishers Can Grow Their Network and Save Time

Posted by lydiagilbertson Being a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside […]

Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday

Posted by randfish Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you […]

Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

Posted by randfish Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments! Click on the whiteboard image […]

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

Posted by DmitryDragilev This blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently […]

Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches

Posted by ronell-smith Some of the best talks at MozCon each year come from the community speakers—those who’re able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you’re eager […]

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Posted by SimonPenson Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, […]

Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started

Posted by TouchPointDigital By now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results. Of course, the […]

Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Posted by randfish Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores […]

Giving Away the Farm: Proposal Development for New SEO Agencies

Posted by BrianChilds There’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can […]