How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, […]

Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz

Posted by BrianChilds SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits. Starting now in February 2017, we’re […]

A Guide to JSON-LD for Beginners

Posted by alexis-sanders What is JSON-LD? JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa. Typically, in terms of SEO, JSON-LD is implemented leveraging the Schema.org vocabulary, a joint effort by Google, […]

Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People

Posted by MiriamEllis Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation? In the 10+ years I’ve been consulting with local businesses, I’ve watched our industry grow to absorb […]

Track Your Prospects’ Behavior on Google with Moz Local’s New GMB Insights Support

Posted by dudleycarr The big news in the Local Search community three weeks ago was Google’s announcement of the availability of the Google My Business (GMB) Insights data via the GMB API. Today, we’re excited to announce support for GMB Insights data in Moz Local! Learn how customers are searching for your business on Google […]

How to Create Authentic Hyperlocal Content At Scale

Posted by mahannay The “why” and “how” of sourcing local talent from national HQ A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier […]

Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

Posted by MiriamEllis “Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters – There’ll Be Some Changes Made Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business […]

How to Identify Your E-commerce Product Page Keywords Using MozBar

Posted by BrianChilds A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time […]

MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

Posted by Roxana_Nelson 2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I […]

What We Learned From Analyzing 1.4 Million Featured Snippets

Posted by Ghergich What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different? Our study focused on 30 questions, prepositions, […]

Programmatic Delivery: The Future of Content Marketing and Promotion?

Posted by SimonPenson Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every […]

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

Posted by randfish It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details […]

How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

Posted by Joe.Robison Who doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on […]

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore […]

How to Improve Your Site’s Performance When Using GIFs

Posted by Web_Perfectionist The GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web […]

Exchanging More Value with Contributors to Your Content and Community Efforts – Whiteboard Friday

Posted by randfish At risk of sounding cliché, we’re right smack in the middle of the season of giving. And when it comes to giving, there’s no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber […]

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_ This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Click on […]

Introducing Yelp Data Management and Claiming through Moz Local

Posted by dudleycarr Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing. Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple […]