SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About […]

Google says Dynamic Search Ad targeting will soon get better

Query matching set to improve over several months. The post Google says Dynamic Search Ad targeting will soon get better appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/295vcqIDigital Marketing Consultant Dubai […]

What the heck is going on with Google Keyword Planner?

Technical glitches and close variants (sometimes) come to Keyword Planner The post What the heck is going on with Google Keyword Planner? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2990xdpDigital Marketing […]

SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the… Please visit Search Engine Land for the full article. from […]

How e-commerce SEO matters in strategic redesign of web shops

Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. The post How e-commerce SEO matters in strategic redesign of web shops appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

Google Maps Android users get multi-stop directions & new Your Timeline features

Currently available only on Android, Google says the new features will be coming soon to iOS. The post Google Maps Android users get multi-stop directions & new Your Timeline features appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs

How have the SERPs changed in recent years, and what’s on the horizon? Contributor Dan Leibson summarizes Dr. Pete Meyers’ presentation from SMX Advanced 2016. The post SMX Advanced recap: Dr. Pete’s Guide To The Changing Google SERPs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search […]

Leverage the power of IBM Watson in your AdWords campaigns

Columnist Russell Savage shows how you can integrate information from IBM Watson’s API into your AdWords scripts to get keyword information from webpages. The post Leverage the power of IBM Watson in your AdWords campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News […]

Press Play on TrueView Video Ads for Performance – Google Best Practices

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video […]

Google now offers real time earthquake information in search results

Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt. Google said the “information will… Please visit Search Engine Land for the full article. from […]

Spotted in Google PLAs: “Special Offers” filter & an ad that links directly to a new Google Shopping page

A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page. The post Spotted in Google PLAs: “Special Offers” filter & an ad that links directly to a new Google… Please visit Search Engine […]

Search for Okay Google commands available in Google Search App

Kristijan Ristovski put together a list of 150 commands you can use with Google voice search at ok-google.io. The post Search for Okay Google commands available in Google Search App appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

The Functional Content Masterplan – Own the Knowledge Graph Goldrush with this On-Page Plan

Posted by SimonPenson [Estimated read time: 17 minutes] On-page content is certainly not one of the sexier topics in digital marketing. Lost in the flashing lights of “cool digital marketing trends” and things to be seen talking about, it’s become the poor relative of many a hyped “game-changer.” I’m here to argue that, in being […]

SearchCap: Shopping campaigns, common SEO mistakes & a product search survey

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO… Please visit […]

SEO? SEM? SMX East has you covered.

One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Get the details on this year’s… Please visit Search Engine Land for the […]

Shopping campaigns: Play like every day is a holiday

What’s ahead for shopping ads this holiday season and beyond? Columnist Alexander Paluch recaps a session from SMX Advanced focusing on what search marketers need to know. The post Shopping campaigns: Play like every day is a holiday appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search […]

The definitive SEO audit part 2 of 3: Content and on-site

In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way. The post The definitive SEO audit part 2 of 3: Content and on-site appeared first on Search Engine Land. Please visit Search Engine Land for […]

5 more super-common SEO mistakes content marketers make

In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of. The post 5 more super-common SEO mistakes content marketers make appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & […]

AMP: Above and beyond

Want to know more about Accelerated Mobile Pages (AMP)? Columnist Max Prin recaps a session from SMX Advanced 2016 featuring John Shehata of Condé Nast and Google’s Rudy Galfi, product manager for the AMP Project. The post AMP: Above and beyond appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

The Balanced Digital Scorecard: A Simpler Way to Evaluate Prospects

Posted by EmilySmith [Estimated read time: 10 minutes] As anyone who’s contributed to business development at an agency knows, it can be challenging to establish exactly what a given prospect needs. What projects, services, or campaigns would actually move the needle for this organization? While some clients come to an agency with specific requests, others […]

Survey: Amazon beats Google as starting point for product search

Thirty eight percent of shoppers start with Amazon, 35 percent start with Google. The post Survey: Amazon beats Google as starting point for product search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search […]

SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s internet speed testing tool, Landy Awards call for entries & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News […]

SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation

Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them. The post SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

7 types of keywords to boost your SEO strategy

Wondering what kinds of keywords you should be targeting? Columnist Ryan Shelley shows how to categorize keywords using a personalized and industry-focused approach. The post 7 types of keywords to boost your SEO strategy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & […]

Ask The SEOs at SMX Advanced

Unable to attend SMX Advanced this year? Columnist Andrew Shotland recaps the “Ask The SEOs” session for those who missed it. The post Ask The SEOs at SMX Advanced appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, […]

Google testing new tool to check internet speeds directly in search results

Powered by Measurement Labs, Google’s latest widget was surfaced via a search for “check internet speed.” The post Google testing new tool to check internet speeds directly in search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

Why Google is mining local business attributes

What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. The post Why Google is mining local business attributes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2928LrMDigital […]

Final call for entries: 2016 Landy Awards

Time is running out to enter the second annual Search Engine Land Awards! Entries close Thursday, June 30th at 11:59 PM PST. Complete your submissions today. The post Final call for entries: 2016 Landy Awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News […]

Chinese government cracks down on search ads and “banned content”

New rules to protect public but tighten government control over search results. The post Chinese government cracks down on search ads and “banned content” appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing […]

Google opens Customer Match to Shopping Campaigns

Advertisers will be able to retarget customers with product listing ads. The post Google opens Customer Match to Shopping Campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/29bgXmwDigital Marketing Consultant Dubai – […]

10 Illustrations of How Fresh Content May Influence Google Rankings (Updated)

Posted by Cyrus-Shepard [Estimated read time: 11 minutes] How fresh is this article? Through patent filings over the years, Google has explored many ways that it might use “freshness” as a ranking signal. Back in 2011, we published a popular Moz Blog post about these “Freshness Factors” for SEO. Following our own advice, this is […]

It’s Now Easier than Ever to Find the Right Google Partner

Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge. Since then, we received a number of requests from our […]

Re-engage your loyal customers with Customer Match for Shopping

Last year, we launched Shopping remarketing lists to help you reconnect with past visitors to your site. Now, through your existing customer data of offline and online signals, we’re making it easier for you to re-engage your loyal shoppers as they shop on Google. Today we’re announcing Customer Match for Shopping, a new opportunity to […]

SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google EU charges, Bing Ads changes & keyword planner bugs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins

In a keynote discussion at SMX Advanced, Lynne Kjolso, General Manager, Global Search Sales and Service at Microsoft, talked about how Bing Ads is evolving for mobile and more. The post Bing Ads’ Lynne Kjolso talks growth after Yahoo, LinkedIn, voice search & quick wins appeared first… Please visit Search Engine Land for the full […]

Google clarifies Keyword Planner doesn’t require an active campaign

Google says a technical glitch is causing some users to receive error messages when trying to access Keyword Planner from AdWords. The post Google clarifies Keyword Planner doesn’t require an active campaign appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About […]

The right way to get dynamic with Google AdWords

Want to create more personalized, more effective search ads? Columnist Todd Saunders discusses four dynamic ad varieties and how to make them work for you. The post The right way to get dynamic with Google AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: […]

What’s the best attribution model For PPC?

Columnist Aaron Levy explores some common attribution models used by digital marketers. Which one is right for your business or client? The post What’s the best attribution model For PPC? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

Google facing likelihood of third antitrust complaint in Europe

AdWords and search-box contracts the focus of potentially impending third Statement of Objections from European Commission. The post Google facing likelihood of third antitrust complaint in Europe appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

“Enterprise Local Marketing Automation Platforms: A Marketer’s Guide” – Updated for 2016

Marketing Land and Digital Marketing Depot have published the 3rd edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations… Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

Beware of shady link schemes from black-hat SEOs

Have you received an offer for a link that seems too good to be true? According to columnist Tony Edward, it probably is. The post Beware of shady link schemes from black-hat SEOs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more

During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays. The post Google’s Sundeep Jain on the Expanded Text Ad roll out, device bidding, similar audiences & more appeared… Please visit Search Engine Land for the […]

Is selling SEO services getting harder or are SEOs just not good at it?

In light of recent survey data from BrightLocal, columnist Myles Anderson shares tips for local search marketers looking to acquire new business. The post Is selling SEO services getting harder or are SEOs just not good at it? appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search […]

SearchCap: Google My Business API, challenges faced by agencies & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google My Business API, challenges faced by agencies & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

Bridging the gaps in the Google My Business API

Each update to the Google My Business API makes life easier for those of us managing locations at scale, but columnist Brian Smith notes that gaps in the automation process have yet to be addressed. The post Bridging the gaps in the Google My Business API appeared first on Search Engine Land. Please visit Search […]

Search in Pics: Google Father’s Day gift, Gary Illyes’s iPhone & Google Jedi

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Gary Illyes iPhone: Source: SER Google dog: Source: Google+ Google Jedi… Please visit Search Engine Land […]

SearchCap: Google RankBrain, search engine manipulation & authorship

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google RankBrain, search engine manipulation & authorship appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

Influencing with ad copy: how to truly drive action

Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions. The post Influencing with ad copy: how to truly drive action appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & […]