SearchCap: AdWords reports, CTR data & Google Maps ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords reports, CTR data & Google Maps ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, […]

Merkle’s early data on expanded text ad CTRs: results are mixed

The agency looked at expanded text ad performance from both brand and non-brand traffic. The post Merkle’s early data on expanded text ad CTRs: results are mixed appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

Excited about Google’s new map ads? You should be!

Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. The post Excited about Google’s new map ads? You should be! appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: […]

9 things most people don’t understand about SEO

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. The post 9 things most people don’t understand about SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & […]

Search in Pics: NBA players at Google, Pokemon Go gamers & Google koolaid

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Gary Illyes in scary clown mask Source: Twitter Real Google… Please visit Search Engine Land […]

AdWords gains 3 new cross-device attribution reports

Based on AdWords cross-device conversion data, the new reports show device influence through the full conversion path. The post AdWords gains 3 new cross-device attribution reports appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

SearchCap: Google iOS app, Google Search Console export & AdWords characters

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google iOS app, Google Search Console export & AdWords characters appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

New cross-device attribution reports and benchmarks

Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, we rolled out cross-device conversions over three years ago. Using that same technology, we’re introducing three […]

How your old content can help with SEO

Looking to get the most SEO value out of your content marketing efforts? Columnist Tamar Weinberg explains how to breathe new life into your content assets. The post How your old content can help with SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: […]

Google reiterates suggested 33-character limit in ETA headlines to avoid truncation

For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be “i.” The post Google reiterates suggested 33-character limit in ETA headlines to avoid truncation appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, […]

How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!

Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. The post How to download all of your landing pages from Google… Please visit Search Engine Land for the […]

Case Study: How We Created Controversial Content That Earned Hundreds of Links

Posted by KelseyLibert Content marketers, does the following scenario sound familiar? You’re tasked with creating content that attracts publicity, links, and social shares. You come up with great ideas for content that you’re confident could accomplish these goals. However, any ideas that push the envelope or might offend anyone in the slightest get shot down […]

Google iOS app gets better listening skills for voice searches & newly added features

Hotel search results will now show expanded information around hotel amenities and gas station searches will include gas prices. The post Google iOS app gets better listening skills for voice searches & newly added features appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News […]

SearchCap: Google political bug, Google PageRank redirects & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google political bug, Google PageRank redirects & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, […]

YP brings search and location data together in “audience cartography”

The dominant use of location data in mobile display advertising has ironically become more about “who” over “where.” The post YP brings search and location data together in “audience cartography” appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

AdWords Editor updated to support expanded text ads

A new section for expanded text ads is among several updates in AdWords Editor 11.5 The post AdWords Editor updated to support expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search […]

AdWords Editor 11.5 supports expanded text ads, mobile app engagement ads, and more

We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% […]

Google removes special presidential candidates box that omitted Trump

Why is Google not showing Donald Trump as a candidate for the 2016 US elections in the search results? The post Google removes special presidential candidates box that omitted Trump appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

The definitive SEO audit part 3 of 3: Off-site

In the final installment of his three-part series on how to conduct a thorough SEO audit, columnist Dave Davies talks about assessing off-site factors and addressing the issues found therein. The post The definitive SEO audit part 3 of 3: Off-site appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

SEO requirements for a new website platform

Not just facing a site redesign but a full replatform? Columnist Clay Cazier presents the features most important to ensure your new site can support today’s SEO best practices. The post SEO requirements for a new website platform appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search […]

Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore

Google’s Gary Illyes confirms that any 301, 302, 3xx redirect does not lose any PageRank value. The post Google: There is no PageRank dilution when using 301, 302, or 30x redirects anymore appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About […]

Marketing. Tech. Management. See the MarTech Europe agenda.

Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend… Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About […]

SearchCap: AdWords expanded ads, Google Maps UI changes & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords expanded ads, Google Maps UI changes & More appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About […]

How to use device bid adjustments, straight from Google

AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. The post How to use device bid adjustments, straight from Google appeared first on Search Engine Land. Please visit Search Engine Land for the […]

Google expanded text ads are live, and device bidding & responsive ads for native roll out

Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

The art of link building: Why creating connections is the key to success

Columnist Ryan Shelley explains how good, sustainable link building is not just about getting a backlink, but about creating lasting connections that provide value to users. The post The art of link building: Why creating connections is the key to success appeared first on Search Engine Land. Please visit Search Engine Land for the full […]

Use Power BI to supercharge your SEO

Columnist Chris Liversidge explains how to take advantage of Microsoft’s Power BI (Business Intelligence) rollout to collect and analyze more data than ever before — and find the SEO performance gaps you didn’t know about. The post Use Power BI to supercharge your SEO appeared first on Search… Please visit Search Engine Land for the […]

Google Maps updates map design, highlights areas of interest and adds business photo carousel

Check out the new look for the Google Maps imagery and features. It is subtle but Google said it helps users navigate. The post Google Maps updates map design, highlights areas of interest and adds business photo carousel appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search […]

SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]

Google sunsetting AdWords Converted Clicks in September

The Conversions metric finally takes over for AdWords’ original conversion tracking method. The post Google sunsetting AdWords Converted Clicks in September appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2a93FIbDigital Marketing Consultant […]

Get more powerful bid automation with new AdWords Smart Bidding

Efficient and effective bid management is a foundational component of any successful digital marketing program. Today, we’re excited to announce Smart Bidding, our new name for conversion-based automated bidding across AdWords and DoubleClick Search that reflects the powerful machine learning behind it. Making bidding smarter for improved performance Smart Bidding is built on Google’s deep […]

5 annoying AdWords bugs only the pros know

AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed. The post 5 annoying AdWords bugs only the pros know appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from […]

Color fade: A history of Google ad labeling in search results

The debut of Google’s green “Ad” label on text ads in the search results marked yet another change to the way Google treats ads from organic content. It also marked the first time the color of an ad demarcation is the same color as an element in both the ads and organic listings:… Please visit Search […]

Local businesses trump big businesses when it comes to delivering on-site updates

Columnist Myles Anderson shares the results of a recent BrightLocal survey about the impact of on-site SEO on rankings for local businesses. The post Local businesses trump big businesses when it comes to delivering on-site updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: […]

Google Maps for Android to add WiFi-only mode

Google Maps now lets you restrict your Android app to go into Wi-Fi only mode. The post Google Maps for Android to add WiFi-only mode appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search […]

Simplifying conversion measurement: saying goodbye to “Converted clicks”

Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not people completed a desired action on your site meant that you could determine which keywords, ads and campaigns were the most effective. The original conversion measurement metric was very basic […]

After buying Yahoo for nearly $5 billion, Verizon is now in the search business

With the acquisition, Verizon now has advertising deals with both Google and Microsoft. The post After buying Yahoo for nearly $5 billion, Verizon is now in the search business appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, […]

SearchCap: Pokemon Go, HTTPS & data experiments

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pokemon Go, HTTPS & data experiments appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, […]

Is your HTTPS setup causing SEO issues?

Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them. The post Is your HTTPS setup causing SEO issues? appeared first on Search… Please visit Search Engine Land for the […]

Data exploration from: An experiment in trying to predict Google rankings

Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America. The post Data exploration from: An experiment in trying to predict Google rankings appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine […]

Pokémon Go, augmented reality and the future of local marketing

What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines […]

Search in Pics: Google ring toss, real Google fiber & framed Google search box

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A huge Google Malaysia search box all framed in: Source: Twitter Google ring… Please visit Search […]

SearchCap: Google payday loans, Google Maps edits & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google payday loans, Google Maps edits & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, […]

3 signs your landing page copy is leaving your visitors high and dry

Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The post 3 signs your landing page copy is leaving your visitors high and dry appeared first on Search Engine Land. Please visit […]