Why Every Website (Not Just Local Sites) Should Invest in Local Links and Citations – Whiteboard Friday

Posted by randfish At first glance, local links and local citations might seem unnecessary for non-local websites. On a closer look, however, there are strong underlying benefits to gaining those local votes of confidence that could prove invaluable for everyone. In today’s Whiteboard Friday, Rand explains why all sites should consider chasing local links and […]

NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro

Posted by Dr-Pete From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I’m thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data […]

Google shares tips on using AMP for ecommerce

Google documented how to take your e-commerce site and make it AMP ready. The post Google shares tips on using AMP for ecommerce appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2be3k4ODigital […]

SMX East early bird rates expire Saturday. Register now!

Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no brainer. Early bird rates expire Saturday, register for an All Access Pass and save… Please visit Search Engine Land for the […]

SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads Editor, Google index status stalled & local business cards expands appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News […]

OpenStreetMap debuts Google Street View alternative: OpenStreetView

The company seeks to crowd-source street-level photography on a global basis. The post OpenStreetMap debuts Google Street View alternative: OpenStreetView appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2bckwr5Digital Marketing Consultant Dubai […]

Bing Ads Editor now supports custom ad copy for native ads on MSN.com

Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on MSN.com in bulk using the tool…. Please visit Search Engine Land for the full article. […]

The way-too-early AdWords holiday testing guide

Looking to run some tests in preparation for the holidays? Columnist Todd Saunders suggests some helpful ideas to get you started. The post The way-too-early AdWords holiday testing guide appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, […]

17 days of 2016 Rio Olympic Google Doodles: A full list of Google’s “Fruity Doodle” images

From the start of the games through closing ceremonies, Google replaced its usual homepage logo with the following animated images. The post 17 days of 2016 Rio Olympic Google Doodles: A full list of Google’s “Fruity Doodle” images appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search […]

Aligning collateral and micro-conversions with the buying cycle

Columnist Amy Bishop believes it’s time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales. The post Aligning collateral and… Please visit Search Engine Land for the full article. from Search […]

Google says the Google index status in the Search Console report is broken

Google may not be showing you an accurate count of your indexed pages in the Google Search Console Index Status report. The post Google says the Google index status in the Search Console report is broken appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: […]

Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs

Search feature will soon be broadly accessible to local businesses and their agencies. The post Google Local Business Cards or Posts about to roll out to ‘thousands’ of SMBs appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, […]

SearchCap: Google images in results, AdWords changes & keyword planner excuses

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google images in results, AdWords changes & keyword planner excuses appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info […]

Google testing image thumbnails in mobile search results again

Google brings back an old test, whereby showing images in the mobile web search results. What do you think of them? The post Google testing image thumbnails in mobile search results again appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About […]

Business names start showing in AdWords Call Only ads

Branding in the headlines should please advertisers. The post Business names start showing in AdWords Call Only ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2b39V6hDigital Marketing Consultant Dubai – http://www.imedia5.com

How Pokémon Go can help generate SEO and foot traffic

Pokémon Go is hot right now, but how can you use this new mobile gaming craze to your advantage? Columnist Tony Edward has some suggestions. The post How Pokémon Go can help generate SEO and foot traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine […]

Google testing Campaign Groups to forecast & track goal targets across multiple campaigns

Track conversion, spend or CPA performance for a set of campaigns. The post Google testing Campaign Groups to forecast & track goal targets across multiple campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

The future of the map

The leap from physical to digital maps was game-changing for marketers and consumers alike, but what’s next on the horizon? Columnist Brian Smith explores some possibilities for the future of mapping. The post The future of the map appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search […]

Google says bots are the main target of Keyword Planner changes, a lot of questions remain

Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts. The post Google says bots are the main target of Keyword Planner changes, a lot of questions remain appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News […]

Search in Pics: Moz alumni with smiles, Android puzzlebot & Buddhists at Google

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Moz alumni smiling after layoffs: Source: Twitter Buddhists drawing a sand… Please visit Search Engine Land […]

When and How to Listen to Google’s Public Statements About SEO – Whiteboard Friday

Posted by randfish When Google says jump, it’s hard not to jump. Often we take the words of Google representatives as edict and law, but it’s important to understand subtleties and to allow for clarification with time. In today’s Whiteboard Friday, Rand discusses some angles to consider that will help you stay grounded when the […]

SearchCap: AdWords health, Bing Ads enhanced & drafts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords health, Bing Ads enhanced & drafts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, […]

Like Moz, Raven Tools refocuses on its first love: search

The Nashville-based company is releasing a rebuilt, standalone version of the most popular tool in its suite, a Site Auditor for search optimization. The post Like Moz, Raven Tools refocuses on its first love: search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News […]

Paid search management software: Is it right for your business?

Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in paid search management software. The post Paid search management software: Is it right for your business? appeared first on… Please visit Search Engine Land for the full article. from Search […]

SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper

How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. The post SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper appeared… Please visit Search Engine Land for the full article. from […]

Bing Ads adds Enhanced CPC bid strategy to optimize for conversions

Automatically adjusts bids within a range depending on estimated likelihood of a user to convert. The post Bing Ads adds Enhanced CPC bid strategy to optimize for conversions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search […]

Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. The post Getting to the bottom of Google expanded text ad CTR and CPC appeared first on Search Engine Land. Please visit […]

Google extends Drafts and Experiments to Display Network campaigns

The testing feature goes beyond search. The post Google extends Drafts and Experiments to Display Network campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2b3Qt4WDigital Marketing Consultant Dubai – http://www.imedia5.com

Google tests showing an overall Health Score for AdWords accounts

The new features includes an overall score for search campaigns and a top line checklist of opportunities. The post Google tests showing an overall Health Score for AdWords accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, […]

SearchCap: AdWords preview tool, Moz layoffs & AdWords Express

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords preview tool, Moz layoffs & AdWords Express appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, […]

Moz trims product line to focus on search, lays off 28% of staff

Moz, a company many SEOs have grown to love, announced they have made a strategic change to focus more on search, which means they are killing off Moz Content or Followerwonk. The post Moz trims product line to focus on search, lays off 28% of staff appeared first on Search Engine Land. Please visit Search […]

AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more

Three new features arrive for small businesses using Google’s automated ad service. The post AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search […]

How to solve duplicate content local SEO issues for multi-location businesses

It can be difficult for businesses with multiple locations to craft unique, rich content for each individual location page, but columnist Joy Hawkins has some advice for how to do just that. The post How to solve duplicate content local SEO issues for multi-location businesses appeared first on… Please visit Search Engine Land for the […]

Now you can share results from the AdWords Ad Preview Tool with clients

Quickly let others see how ads appear in the search results. The post Now you can share results from the AdWords Ad Preview Tool with clients appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & […]

Google Keyword Unplanner – Clickstream Data to the Rescue

Posted by rjonesx. Let’s start with the happy ending, which is actually a happy beginning, too. Moz Keyword Explorer has utilized clickstream-derived keyword data in a novel manner since day 1, allowing us to provide consistent keyword volumes despite Google Keyword Planner’s dramatic shifts in data availability and reporting. You probably haven’t noticed any changes […]

SearchCap: Google vote, AMP errors, Bing Ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google vote, AMP errors, Bing Ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, […]

Google adds new state-by-state voting guide for “how to vote” searches

Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots. The post Google adds new state-by-state voting guide for “how to vote” searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: […]

Google Trends refresh includes geographic comparisons & export to Excel feature

In addition to launching a hub for the Olympics, Google Trends has released new tools for viewing and exporting search data. The post Google Trends refresh includes geographic comparisons & export to Excel feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & […]

Should you hitch your campaigns onto the sporting bandwagon?

Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. The post Should you hitch your campaigns onto the sporting bandwagon? appeared first on Search… Please visit Search Engine Land for the full […]

How to follow up on link requests

Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts. The post How to follow up on link requests appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & […]

Bing Ads rolls out Upgraded URLs globally

Advertisers can begin migrating from destination URLs to final URLs and tracking parameters. The post Bing Ads rolls out Upgraded URLs globally appeared first on Search Engine Land. Please visit Search Engine Land for the full article. from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/2aXkDXIDigital Marketing […]