How to Improve Your Site’s Performance When Using GIFs

Posted by Web_Perfectionist The GIF (Graphics Interchange Format) format was originally developed in 1987. Debuted by Steve Wilhite of Compuserve, GIFs improved on the black-and-white images in use during that time by allowing the use of 256 colors while maintaining a compressed format that could still be loaded by those utilizing slow modems. Furthermore, web […]

Exchanging More Value with Contributors to Your Content and Community Efforts – Whiteboard Friday

Posted by randfish At risk of sounding cliché, we’re right smack in the middle of the season of giving. And when it comes to giving, there’s no better example in our industry space than the topic of communities. Moz itself is a great example: You — the reader, the commenter, the Q&A inquisitor, the subscriber […]

Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic – Whiteboard Friday

Posted by TaraReed_ This week, Whiteboard Friday is hosted by the amazing Tara Reed who’ll walk us through how to use social media broadly and Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Click on […]

Introducing Yelp Data Management and Claiming through Moz Local

Posted by dudleycarr Today we’re making an announcement that’s exciting for marketers at local businesses, enterprises, and agencies focused on digital marketing. Back in August we announced the industry’s most advanced duplicate detection and closure toolset. And just last month we unleashed our new Moz Local packages, adding Google My Business sync, listing alerts, Apple […]

Tactical Keyword Research in a RankBrain World

Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced […]

Mastering the Owner Response to the Quintet of Google My Business Reviews

Posted by MiriamEllis Two dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses […]