How to Create Authentic Hyperlocal Content At Scale

Posted by mahannay The “why” and “how” of sourcing local talent from national HQ A recent report on national-to-local marketers mentions that, with the exception of email marketing, “enterprise brands are struggling to make digital as effective as traditional tactics and media” for local branches’ ad dollars. With locally focused email newsletters, it’s generally easier […]

Moz Local Brightens Map Maker Shutdown Blues with Google NAP Change Alerts

Posted by MiriamEllis “Why, there’s a change in the weather, there’s a change in the seaSo from now on, there’ll be a change in me.”Ethel Waters – There’ll Be Some Changes Made Change happens fast! Recently, I came across a local retail store that was violating Google’s naming guidelines on the company’s Google My Business […]

How to Identify Your E-commerce Product Page Keywords Using MozBar

Posted by BrianChilds A common challenge when doing SEO for e-commerce sites is deciding how to choose keywords for product pages. When it comes to e-commerce in particular, there’s always that question on a page-by-page basis of “Which keyword is right for this page?” Especially for existing sites that need an SEO update, finding time […]

MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

Posted by Roxana_Nelson 2016 was quite a year for MozBar… I’m so pleased to announce that we’ve completely rebuilt the foundation for MozBar, making it more robust and reliable, and we’ve launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I […]

What We Learned From Analyzing 1.4 Million Featured Snippets

Posted by Ghergich What you should know about featured snippets Recently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze. What makes this study different? Our study focused on 30 questions, prepositions, […]

Programmatic Delivery: The Future of Content Marketing and Promotion?

Posted by SimonPenson Content promotion is hard. Disparate audiences and an ever-growing proliferation of channels to reach them through has made the life of a content marketer incredibly tough. What would you say, however, if there was a single solution to reaching EXACTLY the right people at exactly the right time, across any and every […]

Comment Marketing: How to Earn Benefits from Community Participation – Whiteboard Friday

Posted by randfish It’s been a few years since we’ve covered the topic of comment marketing, but that doesn’t mean it’s out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there’s less competition now than ever before. In today’s Whiteboard Friday, Rand details […]

How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

Posted by Joe.Robison Who doesn’t love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it’s nowhere more relevant than tackling technical SEO issues on your site. Let’s focus on […]

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

Posted by JP_Sherman On-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore […]