How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

Posted by kerryjones Do your link building results look something like this? Start doing outreach Get links Stop doing outreach No more links Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning […]

3 Tactics for Hyperlocal Keywords – Whiteboard Friday

Posted by randfish Trying to target a small, specific region with your keywords can prove frustrating. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you’ll find yourself hitting a wall. In this Whiteboard Friday, Rand shares how to uncover powerful, laser-focused keywords that will reach exactly […]

How to Prioritize Your Link Building Efforts & Opportunities – Whiteboard Friday

Posted by randfish We all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today’s Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, […]

Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz

Posted by BrianChilds SEO training classes provide a smart, accessible way to accelerate your knowledge of our industry’s best practices, tools, and processes. For several months we’ve offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits. Starting now in February 2017, we’re […]

A Guide to JSON-LD for Beginners

Posted by alexis-sanders What is JSON-LD? JSON-LD stands for JavaScript Object Notation for Linked Data, which consists of multi-dimensional arrays (think: list of attribute-value pairs). It is an implementation format for structuring data analogous to Microdata and RDFa. Typically, in terms of SEO, JSON-LD is implemented leveraging the Schema.org vocabulary, a joint effort by Google, […]

Reputation, Rankings, and Revenue: Navigating Local for Non-Technical People

Posted by MiriamEllis Your local SEO agency needs new clients in 2017. Your department needs to convince management to earmark robust resources for local SEM this year. What if the only thing standing in your way is presentation? In the 10+ years I’ve been consulting with local businesses, I’ve watched our industry grow to absorb […]

Track Your Prospects’ Behavior on Google with Moz Local’s New GMB Insights Support

Posted by dudleycarr The big news in the Local Search community three weeks ago was Google’s announcement of the availability of the Google My Business (GMB) Insights data via the GMB API. Today, we’re excited to announce support for GMB Insights data in Moz Local! Learn how customers are searching for your business on Google […]