Ranking Multiple Domains to Own More SERP Real Estate – Whiteboard Friday

Posted by randfish Is it better to rank higher in a single position frequently, or to own more of the SERP real estate consistently? The answer may vary. In today’s Whiteboard Friday, Rand presents four questions you should ask to determine whether this strategy could work for you, shares some high-profile success cases, and explores […]

Giving Away the Farm: Proposal Development for New SEO Agencies

Posted by BrianChilds There’s a huge difference between making money from selling SEO and actually making a living — or making a difference, for that matter. A new marketing agency will quickly discover that surviving on $1,000 contracts is challenging. It takes time to learn the client and their customers, and poorly written contracts can […]

The State of Searcher Behavior Revealed Through 23 Remarkable Statistics

Posted by randfish One of the marketing world’s greatest frustrations has long been the lack of data from Google and other search engines about the behavior of users on their platforms. Occasionally, Google will divulge a nugget of bland, hard-to-interpret information about how they process more than X billion queries, or how many videos were […]

Your Daily SEO Fix: The Keyword Research Edition

Posted by FeliciaCrawford Back in 2015, we had an epiphany. Every day, via every channel, you — our readers, subscribers, community members, and social followers — would ask us really good questions. (You’re an incredibly intelligent, friendly, inquisitive bunch, you know that? It’s humbling.) A lot of those questions were about how to accomplish your […]

Infinite “People Also Ask” Boxes: A Glimpse at Google’s Deep Learning Edges

Posted by BritneyMuller A glimpse into Google’s machine learning? You’ve likely seen the People Also Ask (Related Questions) boxes in SERPs. These accordion-like question and answer boxes are Google’s way of saying, “Hey, you beautiful searcher, you! These questions also relate to your search… maybe you’re interested in exploring these too? Kick off your shoes, […]

Aren’t 301s, 302s, and Canonicals All Basically the Same? – Whiteboard Friday

Posted by Dr-Pete They say history repeats itself. In the case of the great 301 vs 302 vs rel=canonical debate, it repeats itself about every three months. In today’s Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice may […]