Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO – Whiteboard Friday

Posted by randfish Have you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google’s official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you […]

Why Net Neutrality Matters for SEO and Web Marketing – Whiteboard Friday

Posted by randfish Net neutrality is a hot-button issue lately, and whether it’s upheld or not could have real ramifications for the online marketing industry. In this Whiteboard Friday, Rand covers the potential consequences and fallout of losing net neutrality. Be sure to join the ensuing discussion in the comments! Click on the whiteboard image […]

[Case Study] How We Ranked #1 for a High-Volume Keyword in Under 3 Months

Posted by DmitryDragilev This blog post was co-written with Brad Zomick, the former Director of Content Marketing at Pipedrive, where this case study took place. It’s tough out there for SEOs and content marketers. With the sheer amount of quality content being produced, it has become nearly impossible to stand out in most industries. Recently […]

Grace the Stage at MozCon 2017: The Door is Open for Community Speaker Pitches

Posted by ronell-smith Some of the best talks at MozCon each year come from the community speakers—those who’re able to make a pitch to grace the stage. This group enjoys the same privileges as the other speakers, including being able to deliver a keynote-style talk, and are always well-received by the audience. If you’re eager […]

Constant Content: The Silver Bullet for Failing Content Marketing Strategy

Posted by SimonPenson Incredible, isn’t it? Despite all the fanfare and pageantry that has followed content marketing over the last few years, fewer than 6% of marketers confidently claim to be executing content marketing strategies properly. It’s just one of a handful of eye-popping stats to come out of the State of Content Marketing Survey, […]

Schema.org Just Released New Restaurant Menu Markup — Here’s How to Get Started

Posted by TouchPointDigital By now, most people who follow SEO are familiar with structured data, the Schema.org vocabulary, and rich snippets. Even those who know very little about SEO appreciate the benefits of adding structured data to their websites, namely that they might be able to get rich snippets in search results. Of course, the […]