Building a Community of Advocates Through Smart Content

Posted by Michelle_LeBlanc From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community […]

Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

Posted by goralewicz I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple […]

How to Determine if a Page Is “Low Quality” in Google’s Eyes – Whiteboard Friday

Posted by randfish What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. […]

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

Posted by randfish The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for […]

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it […]

Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrd Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text […]