Reputation Management SEO: How to Own Your Branded Keywords in Google – Whiteboard Friday

Posted by randfish A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and conversion rates. In today’s Whiteboard Friday, Rand takes us through the inherent challenges of […]

Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

Posted by HeatherPhysioc Tell me if this rings a bell. Are your search recommendations overlooked and misunderstood? Do you feel like you hit roadblocks at every turn? Are you worried that people don’t understand the value of your work? I had an eye-opening moment when my colleague David Mitchell, Chief Technology Officer at VML, said […]