Image Link Building – Whiteboard Friday

Posted by BritneyMuller Image link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today’s Whiteboard Friday, Moz’s own SEO and link building aficionado Britney Muller offers up concrete advice for successfully […]

Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

Posted by BritneyMuller 100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016’s presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us […]

Don’t Be Fooled by Data: 4 Data Analysis Pitfalls & How to Avoid Them

Posted by Tom.Capper Digital marketing is a proudly data-driven field. Yet, as SEOs especially, we often have such incomplete or questionable data to work with, that we end up jumping to the wrong conclusions in our attempts to substantiate our arguments or quantify our issues and opportunities. In this post, I’m going to outline 4 […]

Designing a Page’s Content Flow to Maximize SEO Opportunity – Whiteboard Friday

Posted by randfish Controlling and improving the flow of your on-site content can actually help your SEO. What’s the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today’s Whiteboard Friday. Click on the […]

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

Posted by randfish You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of […]

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local […]

How Google AdWords (PPC) Does and Doesn’t Affect Organic Results – Whiteboard Friday

Posted by randfish It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t. Click on the whiteboard image above […]

How to Build the Right Content Marketing Strategy for SEO Growth

Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing this by driving their content strategy […]

How Google Gives Us insight into Searcher Intent Through the Results – Whiteboard Friday

Posted by randfish When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by […]

Link Strategies that Stand the Test of Time: A Tribute to Eric Ward (Link Moses) – Whiteboard Friday

Posted by randfish This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them. Click […]

How to Use the “Keywords by Site” Data in Tools (Moz, SEMrush, Ahrefs, etc.) to Improve Your Keyword Research and Targeting – Whiteboard Friday

Posted by randfish One of the most helpful functions of modern-day SEO software is the idea of a “keyword universe,” a database of tens of millions of keywords that you can tap into and discover what your site is ranking for. Rankings data like this can be powerful, and having that kind of power at […]

Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]

Posted by kerryjones Many companies still don’t see the benefit of creating content that isn’t directly about their products or brand. But unless you have a universally interesting brand, you’ll be hard-pressed to attract much of an audience if all you do is publish brand-centric content. Content marketing is meant to solve this dilemma. By […]

Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

Posted by goralewicz I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked… Can Googlebot crawl using HTTP/2 protocols? You may be […]

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Posted by randfish Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to […]

How to Turn Low-Value Content Into Neatly Organized Opportunities – Next Level

Posted by jocameron Welcome to the newest installment of our educational Next Level series! In our last post, Brian Childs offered up a beginner-level workflow to help discover your competitor’s backlinks. Today, we’re welcoming back Next Level veteran Jo Cameron to show you how to find low-quality pages on your site and decide their new […]

Special Notes for SABs Amid Decreased Local Search Visibility

Posted by MiriamEllis One of the most common complaints I hear from service area business owners, like plumbers, locksmiths, and housekeepers, is that Google has always treated them as an afterthought. If you’re in charge of the digital marketing for these business models, it’s vital to understand just how accurate this complaint is so that […]

Paid Social for Content Marketing Launches – Whiteboard Friday

Posted by KaneJamison Stuck in a content marketing rut? Relying on your existing newsletter, social followers, or email outreach won’t do your launches justice. Boosting your signal with paid social both introduces your brand to new audiences and improves your launch’s traffic and results. In today’s Whiteboard Friday, we’re welcoming back our good friend Kane […]

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfish What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought […]