New cross-device attribution reports and benchmarks

Consider this: 6 in 10 internet users in the US start shopping on one device but continue or finish on a different one.1 To help advertisers measure these customer paths that start on one device but convert on another, we rolled out cross-device conversions over three years ago. Using that same technology, we’re introducing three […]

AdWords Editor 11.5 supports expanded text ads, mobile app engagement ads, and more

We’re introducing several updates to AdWords Editor, available today to all advertisers globally. This version includes support for expanded text ads and mobile app engagement ads, import/export and simultaneous posting for multiple accounts, and much more. Expanded text ads AdWords Editor 11.5 provides full support for expanded text ads. Expanded text ads offer nearly 50% […]

Get more powerful bid automation with new AdWords Smart Bidding

Efficient and effective bid management is a foundational component of any successful digital marketing program. Today, we’re excited to announce Smart Bidding, our new name for conversion-based automated bidding across AdWords and DoubleClick Search that reflects the powerful machine learning behind it. Making bidding smarter for improved performance Smart Bidding is built on Google’s deep […]

Simplifying conversion measurement: saying goodbye to “Converted clicks”

Conversion tracking was introduced to AdWords in 2001 to measure what happened after someone clicked on your ad. The ability to know whether or not people completed a desired action on your site meant that you could determine which keywords, ads and campaigns were the most effective. The original conversion measurement metric was very basic […]

Automatically counting cross-device conversions for a more accurate and complete view of performance

While consumers are living mobile-first, they’re also moving seamlessly between multiple devices to find what they need in I-want-to-know, I-want-to-go, I-want-to-do and I want-to-buy moments throughout the day. In fact, 61% of internet users and over 80% of online millennials start shopping on one device but continue or finish on a different one.1 We introduced […]

Showcase your services and range of products with price extensions

Whether it’s weekend baseball tickets or temporary storage space, people want to know what their options are and how much they cost before deciding what to buy. That’s why we’re introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost. […]

More prominent reporting helps you monitor the health of your automated bidding

Automated bidding in AdWords is an invaluable tool that helps marketers save time and improve performance. Powered by Google’s machine learning, it optimizes bids at scale for each and every auction and factors in a wide range of signals to help you tailor bids to a user’s unique context. In 2015, we announced a series […]

Making Travel and Shopping Easier for the Seasons Ahead

While most of us are busy making the most of the summer sunshine, marketers are already beginning to think about the coldest (and busiest) months of the year–the holidays. October through December are traditionally the biggest months for both travel and shopping, and this year we expect mobile to play its biggest role ever. In […]

Tailor your ads with dynamic remarketing – Google Best Practices

If you think people make purchase decisions quickly, think again. Today’s consumers visit websites at least 6 times, on average, in the purchase process.1 And for those who abandon a shopping cart, 75% say they intend on returning to a company’s website to make a purchase.2 We’ve created a new best practices guide, Tailor Your […]

Press Play on TrueView Video Ads for Performance – Google Best Practices

Video consumption has gone from primetime to ‘all-the-time.’ From teens to adults, people spend as much time watching online video as they do watching TV. 1 There have never been more opportunities for brands to connect with consumers through the power of video and YouTube. We’ve published a new guide, Press Play on TrueView Video […]

It’s Now Easier than Ever to Find the Right Google Partner

Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge. Since then, we received a number of requests from our […]

Re-engage your loyal customers with Customer Match for Shopping

Last year, we launched Shopping remarketing lists to help you reconnect with past visitors to your site. Now, through your existing customer data of offline and online signals, we’re making it easier for you to re-engage your loyal shoppers as they shop on Google. Today we’re announcing Customer Match for Shopping, a new opportunity to […]

6 Online Video Insights from comScore to Inform Your 2017 Media Plan

As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? If […]

Introducing YouTube Director: A suite of video ad creation products for businesses

Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up at least 50% year-over-year.1 Now, more than ever, businesses can connect with their customers through video advertising on YouTube. But we know that creating a […]

To Viewability and Beyond: Active View coming to TrueView

Ensuring that your ads are able to be seen is an important baseline for driving brand impact. That’s why we’ve been so focused on improving viewability measurement. We’ve spent the last several years investing in our Active View technology, which measures whether or not an ad was able to be seen. Active View makes viewability […]

A new guide to attribution with AdWords – Google Best Practices

The customer journey can be complex. Being able to identify which ads actually influenced someone’s decision can be challenging, but it’s crucial to get right. In May, we launched the ability to update your attribution model in AdWords. It’s an update that can help you go beyond last-click measurement, the default in AdWords, and understand […]