10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

Posted by randfish What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought […]

Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity – Whiteboard Friday

Posted by randfish How does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you’re in need of a refresher or you’ve always wanted a firmer grasp of the concept, this week’s Whiteboard Friday is required watching. Rand covers the basic principles of […]

Pros and Cons of HTTPS Services: Traditional vs Let’s Encrypt vs Cloudflare

Posted by jrridley If you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you’ve likely seen some form of the following message in your dashboard recently: After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing […]

Announcing 5 NEW Feature Upgrades to Moz Pro’s Site Crawl, Including Pixel-Length Title Data

Posted by Dr-Pete While Moz is hard at work on some major new product features (we’re hoping for two more big launches in 2017), we’re also working hard to iterate on recent advances. I’m happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we’ve recently launched five upgrades to […]

The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links – Whiteboard Friday

Posted by randfish Without a solid base of links, your site won’t be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: […]

The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

Posted by Alan_Coleman Is your website beating, meeting, or behind the industry average? Wolfgang Digital’s 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business’s online […]

State of Enterprise SEO 2017: Overworked SEOs Need Direction

Posted by NorthStarInbound This survey and its analysis was co-authored with North Star Inbound’s senior creative strategist, Andrea Pretorian. In the spring of 2017, North Star Inbound partnered up with seoClarity and BuzzStream to survey the state of enterprise SEO. We had a fair share of anecdotal evidence from our clients, but we wanted a […]

Building a Community of Advocates Through Smart Content

Posted by Michelle_LeBlanc From gentle criticism to full-on trolls, every brand social media page or community sometimes faces pushback. Maybe you’ve seen it happen. Perhaps you’ve even laughed along as a corporation makes a condescending misstep or a local business publishes a glaring typo. It’s the type of thing that keeps social media and community […]

Going Beyond Google: Are Search Engines Ready for JavaScript Crawling & Indexation?

Posted by goralewicz I recently published the results of my JavaScript SEO experiment where I checked which JavaScript frameworks are properly crawled and indexed by Google. The results were shocking; it turns out Google has a number of problems when crawling and indexing JavaScript-rich websites. Google managed to index only a few out of multiple […]

How to Determine if a Page Is “Low Quality” in Google’s Eyes – Whiteboard Friday

Posted by randfish What are the factors Google considers when weighing whether a page is high or low quality, and how can you identify those pages yourself? There’s a laundry list of things to examine to determine which pages make the grade and which don’t, from searcher behavior to page load times to spelling mistakes. […]

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

Posted by randfish The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for […]

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For – Whiteboard Friday

Posted by randfish Entertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it […]

Writing with Markdown for Better Content & HTML: Why & How To – Whiteboard Friday

Posted by wrttnwrd Content creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we’re excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text […]

Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

Posted by NickRebuildGroup Ranking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, […]

Is the New, Most Powerful Ranking Factor “Searcher Task Accomplishment?” – Whiteboard Friday

Posted by randfish Move over, links, content, and RankBrain — there’s a new ranking factor in town, and it’s a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today’s Whiteboard […]

“SEO Is Always Changing”… Or Is It?: Debunking the Myth and Getting Back to Basics

Posted by bridget.randolph Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. […]

Fighting Review Spam: The Complete Guide for the Local Enterprise

Posted by MiriamEllis It’s 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry’s discussion of review spam. It’s become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring […]

SEO Best Practices for Canonical URLs + the Rel=Canonical Tag – Whiteboard Friday

Posted by randfish If you’ve ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today’s episode, Rand defines what rel=canonical means and its intended purpose, when it’s recommended you use it, how to use it, and sticky situations to avoid. Click on the whiteboard image above […]

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

Posted by randfish Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. Click on the whiteboard image above to open a high-resolution version […]

3 B2B Case Studies That Prove the Power of CTAs

Posted by STMartin You can’t afford to throw money away on inefficient tactics in the paid advertising space. Keeping your campaigns cost-effective is a must. To streamline your paid campaigns, there are many different landing page best practices you can employ. We’ve seen the most significant of these results often come from optimizing your call-to-action. […]