Content Comprehensiveness – Whiteboard Friday

Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week’s episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution […]

The Guide to Building Linked Unstructured Citations for Local SEO

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations […]

The State of Local SEO: Industry Insights for a Successful 2019

Posted by MiriamEllis A thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where […]

Using a New Correlation Model to Predict Future Rankings with Page Authority

Posted by rjonesx. Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that “correlation doesn’t mean […]

3 Empowering Small Business Tips for Today, 2019, and a Better Future

Posted by MiriamEllis “American business is overwhelmingly small business.” – SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in […]

The Difference Between URL Structure and Information Architecture – Whiteboard Friday

Posted by willcritchlow Questions about URL structure and information architecture are easy to get confused, but it’s an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps […]

Building Links with Great Content – Natural Syndication Networks

Posted by KristinTynski The debate is over and the results are clear: the best way to improve domain authority is to generate large numbers of earned links from high-authority publishers. Getting these links is not possible via: Link exchanges Buying links Private Blog Networks, or PBNs Comment links Paid native content or sponsored posts Any […]

Can You Still Use Infographics to Build Links?

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 […]

The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their […]

Overcoming Blockers: How to Build Your Red Tape Toolkit – Whiteboard Friday

Posted by HeatherPhysioc Have you ever made SEO recommendations that just don’t go anywhere? Maybe you run into a lack of budget, or you can’t get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it’s important to set yourself up for success […]

How to Create a Local Marketing Results Dashboard in Google Data Studio – Whiteboard Friday

Posted by DiTomaso Showing clients that you’re making them money is one of the most important things you can communicate to them, but it’s tough to know how to present your results in a way they can easily understand. That’s where Google Data Studio comes in. In this week’s edition of Whiteboard Friday, our friend […]

Moz Acquires STAT Search Analytics: We’re Better Together!

Posted by SarahBird We couldn’t be more thrilled to announce that Moz has acquired STAT Search Analytics! It’s not hard to figure out why, right? We both share a vision around creating search solutions that will change the industry. We’re both passionate about investing in our customers’ success. Together we provide a massive breadth of […]

The SEO Cyborg: How to Resonate with Users & Make Sense to Search Bots

Posted by alexis-sanders SEO is about understanding how search bots and users react to an online experience. As search professionals, we’re required to bridge gaps between online experiences, search engine bots, and users. We need to know where to insert ourselves (or our teams) to ensure the best experience for both users and bots. In […]

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed

Posted by Alan_Coleman The latest Wolfgang E-Commerce Report is now live. This study gives a comprehensive view of the state of digital marketing in retail and travel, allowing digital marketers to benchmark their 2018 performance and plan their 2019 strategy. The study analyzes over 250 million website sessions and more than €500 million in online […]

Spectator to Partner: Turn Your Clients into SEO Allies – Whiteboard Friday

Posted by KameronJenkins Are your clients your allies in SEO, or are they passive spectators? Could they even be inadvertently working against you? A better understanding of expectations, goals, and strategy by everyone involved can improve your client relations, provide extra clarity, and reduce the number of times you’re asked to “just SEO a site.” […]

Follow the Local SEO Leaders: A Guide to Our Industry’s Best Publications

Posted by MiriamEllis Change is the only constant in local SEO. As your local brand or local search marketing agency grows, you’ll be onboarding new hires. Whether they’re novices or adepts, they’ll need to keep up with continuous industry developments in order to make agile contributions to team strategy. Particularly if local SEO is new […]

SEO Maturity: Evaluating Client Capabilities – Whiteboard Friday

Posted by HeatherPhysioc Clients aren’t always knowledgeable about SEO. That lack of understanding can result in roadblocks and delay the work you’re trying to accomplish, but knowing your client’s level of SEO maturity can help. In today’s Whiteboard Friday, we welcome the brilliant Heather Physioc to expound upon the maturity models she’s developed to help […]

Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist

Posted by MiriamEllis Your local business will invest its all in stocking shelves and menus with the right goods and services in advance of the 2018 holiday season, but does your inventory include the on-and-offline experiences consumers say they want most? Right now, a potential patron near you is having an experience that will inform […]

Internal Linking & Mobile First: Large Site Crawl Paths in 2018 & Beyond

Posted by Tom.Capper By now, you’ve probably heard as much as you can bear about mobile first indexing. For me, there’s been one topic that’s been conspicuously missing from all this discussion, though, and that’s the impact on internal linking and previous internal linking best practices. In the past, there have been a few popular […]

SEO Negotiation: How to Ace the Business Side of SEO – Whiteboard Friday

Posted by BritneyMuller SEO isn’t all meta tags and content. A huge part of the success you’ll see is tied up in the inevitable business negotiations. In this week’s Whiteboard Friday, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you’re […]

NEW On-Demand Crawl: Quick Insights for Sales, Prospecting, & Competitive Analysis

Posted by Dr-Pete In June of 2017, Moz launched our entirely rebuilt Site Crawl, helping you dive deep into crawl issues and technical SEO problems, fix those issues in your Moz Pro Campaigns (tracked websites), and monitor weekly for new issues. Many times, though, you need quick insights outside of a Campaign context, whether you’re […]

What Do Dolphins Eat? Lessons from How Kids Search

Posted by willcritchlow Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there’s a lot to dig […]